It’s that time of year again when ghosts and goblins get the chance to scare people with delight. However, Halloween also ranks fifth in the holidays that Americans spend the most money on. According to the National Retail Federation, total spending for this year’s spooky holiday is expected to reach $9 billion, which is higher than last year’s total.
So, what does this mean for your franchise business?
It means that Halloween provides you with an ideal opportunity to boost sales for your business and attract more customers. In this post, we’ll discuss some ideas to help you take advantage of this profitable fall holiday.
Get Into the “Spirit” with Decorations
There’s no better way to get into the “spirit” of Halloween than with lots of decorations. From ghosts to jack-o-lanterns to witches, you can decorate storefronts, displays, or your check-out area.
Depending on your customer base, you can adjust your decorations to suit your audience. If your business is more family-oriented, you should lean towards displays that aren’t quite as spooky. That way you won’t scare the little ones. If your business is geared towards the adult community, you can get more in-depth with zombies or life-like scary creatures.
Regardless of the decorations you decide on, having a seasonal display will help you to attract more customers looking to celebrate the holiday.
Create Halloween-Themed Specials and Promotions
Some businesses celebrate Halloween with specials and promotions the whole month of October or some just the week or day of the holiday. Whatever timeline you decide for your franchise business, a themed promotion can help boost revenue.
If your business is centered around food or beverage items, it’s no secret how people are drawn towards pumpkin spice flavored options. Or, you can also create a specific Halloween menu that reflects the mood with drinks, entrees, and desserts.
For other businesses, BOGO offers are always a big draw. You can also offer discounts to customers who come in wearing a costume. Or, if you really want to attract ghouls and goblins, hold a costume contest at a specified time where the winners either get free items or major discounts on the products or services you sell.
Let Your Employees Get Involved in the Celebration
When your employees are happy, that mood reflects directly on your customers. And what better way to make employees happy than to include them in on the celebration?
Let your employees get creative for Halloween with putting decorations or dressing up in a costume. You could even have an entire theme for the staff based on their favorite horror characters. Think of shows like The Walking Dead or movies like It or Friday the 13th. Just remember to keep the themes appropriate for your customer base.
You can also hold a costume contest for your staff. Create categories for the Most Scary or the Most Creative and award winners with a free lunch, gift cards, or even time off. Your customers will enjoy seeing what your staff is dressed up as, and it will help drive more customers to your business especially if promoted well on social media. They’ll also see how much you appreciate your employees and it will help generate a deeper connection with your audience which will lead to more sales.
Learn How to Take Advantage of Retail Trends on Every Holiday
Want to tap into holiday trends to boost sales throughout the entire year?
At Big Sky Franchise Team, we can create a marketing plan to help you take advantage of retail trends any time of year. We also provide content creation, franchise sales training, and lead generation training services to help you grow your business and maintain a steady flow of revenue.
Find out how we can help by scheduling a free consultation with a member of our team. Call us at 855-824-4759 or contact us today to get started.