Passover is considered to be the most popular Jewish holiday. It goes back to biblical times and commemorates the Jewish people’s liberation from slavery in Ancient Egypt.
Yet, this holiday is also celebrated in conjunction with spring and rebirth. Both tie nicely together as a way to signify freedom and new beginnings, which can work in a variety of ways to promote and enhance sales.
Here we look at a few ways you can use these celebrations for your franchise business.
Promote New Products or Services
Introducing new products or services can be a great way to reflect new beginnings while also tying into the spring season.
If you’re a restaurant franchise, this can easily be spring-themed items or foods that are considered lighter fare. Spring is a time when people are getting ready for swimsuit season just around the corner. Creating “lighter” or low-calorie items could drive more sales during this time of year.
If you’re a health club franchise, you could also follow this path given you’re in between renewed focus from the beginning of the year and summertime. A special promotion for membership or reduced monthly rates could help maintain members who may have thought about quitting or boost new membership sales.
Gear Existing Products or Services Towards Freedom & Self-Reflection
Passover is also considered as a time to take responsibility for yourself, your community, and the world.
On a personal level, you could promote those products or services that help your customers take time to reflect. For instance, if you have a hotel franchise business, you could promote “staycations” to help people get away for a few days. Or, if you have a spa-related franchise, you could promote a spa package to help customers relieve stress, so they can have renewed focus to take care of themselves or others.
From a business perspective, you may want to consider doing some sort of charity event or sponsoring one. According to Nonprofit Source, charitable giving reached $390 billion in 2016. And that number is only expected to increase in the future.
With the increasing popularity of social media and variety of platforms, holding or sponsoring a charitable event can bring instant recognition to your business. Combined with crowdsourcing sites, you could get in front of a large group of people who would have never been introduced to your business before. Now, you have the potential to target them as potential customers and attract more sales.
Add New Locations or Transform into a Franchise Business
Another way to celebrate the spirit of Passover and springtime is to add new locations or transform into a franchise business. Both signify new beginnings and can make a big difference in your bottom line.
Adding new locations to your franchise business can help you grow much faster and reach a wider audience. And as you’re probably aware, you don’t have to expend as much energy or expense when you have more franchisees on your team.
And if you haven’t transformed your business into a franchise yet, there’s no better time than the present. Switching into franchise mode can be the ultimate new beginning for your business and make growth and increased sales a much easier and faster process.
Need Help Finding Ways to Promote Your Franchise Business on Holidays?
Even though there are endless possibilities to celebrate holidays with your franchise business, that doesn’t mean it can be easy to come up with relevant ideas.
The Big Sky Franchise Team can help you develop strategic marketing plans centered around your own promotions or a specific holiday season. We will work with you to create digital marketing solutions geared towards your target audience to ensure the best possible results.
If you’d like to discuss your options with us, contact us today or call us at (855) 824-4759 to schedule your free, no-obligation consultation to learn how we can help you with future promotions and boost sales.