Most of us recognize the holiday season as the time of year to take advantage of amazing sales, fantastic food, and time away from the office. However, it’s also important to take a step back and recognize the holidays as a time to reflect, spend time with loved ones, and most of all express gratitude.
As the year comes to a close, we often make resolutions about what we want to change or make happen in the new year. Yet, gratitude is something you can actively practice all year round for increased success and happiness.
In this article, we’ll show you how to express gratitude throughout all aspects of your franchise business.
Show Appreciation for Your Customers
No matter how much experience or education you have in your field, you can’t have a successful business without customers. Without them, you don’t have traffic coming to your online or brick and mortar business, and you definitely don’t have sales. So, it’s essential to show gratitude to them as often as possible.
Gratitude can come in many different forms depending on your type of business. With the holidays upon us, you can hold special sales days labeled as “Customer Appreciation Days.” Or, you can start a holiday rewards program that continues on an ongoing basis. You could also host holiday-themed events like free pictures with Santa, have a giving tree for those in need, or sponsor fundraising for a local charity.
Regardless of how you structure your promotions, find a way to show gratitude for your customers. By letting them know they’re appreciated, they’ll be more likely to give you repeat business and provide you with a steady flow of sales throughout the year.
How Gratitude Plays an Essential Role with Your Franchisees & Employees
While there’s already a designated Employee Appreciation Day on the first Friday of March, there’s no reason why you can’t show gratitude for them all year long as well.
Just as customers are essential to sales, your franchisees and their employees are necessary for growth and success. It’s this fact alone that makes it crucial for you to show them gratitude. The holiday season is the perfect time to reflect how grateful you are for the hard work your franchisees do for your organization.
Even though this time of year can have some religious significance for some people, you can still incorporate activities that include everyone regardless of their beliefs. You can hold an appreciation party for everyone after hours, or you can have food catered to the office. After the holidays, you can hold themed parties on a regular basis like BBQs, an ice cream social, pizza, or Taco Tuesdays.
Other ways to show gratitude include implementing contests that reward franchisees with the highest sales figures, employee of the month programs, or randomly pass out gift cards to a favorite local store or restaurant.
How Your Franchise Business Can Experience More Success Any Time of Year
It’s a known fact that when your employees are happy, it results in creating happy customers. When you show gratitude for both, it can only lead to better health and longevity for your franchise business.
If you’d like more help with generating and maintaining success, the Big Sky Franchise Team offers general franchise consultations, marketing plans, leadership assessment and team building services and much more.
To schedule your free initial consultation, contact us today or call us at 855-824-4759 to speak with a member of our team.