Tom DuFore joined Influencing Entrepreneurs to talk about what franchising looks like right now, plus the “why” behind how Big Sky operates. He shared how his doctorate work focused on virtue in business, and how that thinking shows up in real life through values-driven leadership, culture, and long-term relationships (not just transactions).
Tom also broke down Big Sky’s 3-step process for franchising, and why franchising can be a “confidence elixir” for new entrepreneurs who want a proven system. He closed with the advice that shaped him most: “If it ain’t broke, break it,” meaning stay ahead of disruption by improving what’s working before it stops working.
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