Why Casualness Creates Casualties—Tim Redmond, CEO, Redmond Growth Consulting

As the unofficial summer is underway it can be easy to fall into a state of casualness with your business. Have you found yourself recently being casual with your company? Or maybe casual in putting off your goals or planning things you intend to get done? 

Our guest today is Tim Redmond, and he has a saying, “Casualness creates casualties.” He unpacks this statement in our interview and provides a bunch of additional golden nuggets.

Tim is a business growth expert having advised thousands of clients, he’s an author and a speaker, and he has built and sold a company to Intuit. He is also quoted in a book written by John Maxwell. 

You’re going to love this episode to help keep your energy high as summer is coming into full swing. 

ABOUT OUR GUEST:

For over 35 years, Tim Redmond has been growing highly successful businesses including his work at PriceWaterhouseCoopers, growing a software company from 2 to 400 employees then selling it to Intuit, Inc. and helping over thousands of business owners gain time and financial freedom. Tim is also an author and speaker throughout the world whose leadership maxims have been featured in John Maxwell’s 21 Irrefutable Laws of Leadership. He currently leads one of the most successful business growth coaching firms in the world whose team has led over 1500 business owners through their unique and powerful processes to improve all areas of their business to more than double revenues, triple profits and realign their businesses to release the owners to boldly live their purpose, love their families and better serve their communities. Tim often says, “Casualness Creates Casualties” and takes great joy in helping business owners and leaders of organizations move from casualness to excellence to dramatically increase their success, influence and impact on others.

ABOUT BIG SKY FRANCHISE TEAM:

This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759. 

f you are interested in being a guest on our podcast, please complete this request form or email podcast@bigskyfranchise.com and a team member will be in touch.

TRANSCRIPTION:

Tom DuFore, Big Sky Franchise Team (00:00):

Welcome to the Multiply Your Success Podcast, where each week we help growth-minded entrepreneurs and franchise leaders take the next step in their expansion journey. I’m your host, Tom DuFore, CEO of Big Sky Franchise Team.

Tom DuFore, Big Sky Franchise Team (00:13):

As the unofficial summer is underway, it can be easy to fall into a state of casualness with your business. And have you found yourself recently being casual with your company or maybe casual in putting off your goals or planning things you intend to get done? Well, our guest today is Tim Redmond and he has a saying, “Casualness creates casualties.” He unpacks this statement in our interview and provides a bunch of additional golden nuggets of information throughout it as well.

Tom DuFore, Big Sky Franchise Team (00:44):

Tim is a business growth expert, having advised thousands of clients. He’s an author and a speaker and he’s built and sold a company to Intuit. One of the things that stood out to me as well is that Tim has been quoted in a book written by John Maxwell. You’re going to love this episode to help keep your energy high as summer is coming into full swing. So, let’s go ahead and jump into my interview with Tim Redmond.

Tim Redmond, Redmond Growth Consulting (01:09):

Tim Redmond. I’m the founder of Redmond Growth Consulting. We work mainly with contractors but virtually any kind of business and we help them 10X their sales and their bottom line profits, and 10X the time they have to spend time on what they want to do.

Tom DuFore, Big Sky Franchise Team (01:26):

Well, I love that.

Tim Redmond, Redmond Growth Consulting (01:28):

With huge results. Yep.

Tom DuFore, Big Sky Franchise Team (01:29):

Yeah. Well, and certainly whenever you hear a 10X and multiplying by big numbers, it’s always intriguing. So, just by way of getting started on a quick conversation here, what are some of those things that you do to help 10X? I’m sure people are curious.

Tim Redmond, Redmond Growth Consulting (01:46):

Yeah, well, we have this one plumber, contractor. He came to us about $90,000 a month. He and his partner, actually brother-in-law, they were working about 80, 90 hours a week. So, what we did with them in the first four months is, they were spending $30,000 a month on paid leads, so we reduced that from 30 down to 13,000, we pocketed 17,000 and then we cut their time down. Now, this took about two years, we cut their time down from 90 hours a week down to 40 hours a week.

Tim Redmond, Redmond Growth Consulting (02:25):

Last month, they just did $820,000, so it’s not quite 10X yet, but we’re about two-and-a-half years into this thing. And what we’ve done is we’ve helped them with their reputation management. So, we do that through managing their Google My Business, we’ve helped them get over 1,000 five-star Google reviews from valid customers, huge deal.

Tim Redmond, Redmond Growth Consulting (02:53):

Helped them in their hiring processes. They couldn’t hire. I mean, they were looking for master plumbers in the Denver area and it’s just like a mass … You talk to any contractors and they’re like, “There’s no people out there that want to work. For them to show up, they usually show up late, high, or drunk, or all three, and they just want to get a paycheck. And so, it’s like a miracle, it’s like Moses parted the Red Sea when people actually show up.”

Tim Redmond, Redmond Growth Consulting (03:24):

So, we’ve helped them build up. They were at, I forget, six trucks. And I think they’re approaching 25 trucks right now. So, each element of their business, their marketing process, their sales process, their hiring process, their training process, the accountability system, which is huge. There’s certain specific elements that we work with them. And I can drill down as deep as you want to go, specifically with 100 different clients, if you want, what we’ve done on that. So, don’t want to tease your listeners.

Tom DuFore, Big Sky Franchise Team (04:01):

Well, perfect. Well, and look, one of the topics I wanted to ask about is this idea of something you had listed as part of the onboarding, for our show here is, what successful entrepreneurs do that struggling entrepreneurs ignore?

Tim Redmond, Redmond Growth Consulting (04:17):

Ah, good.

Tom DuFore, Big Sky Franchise Team (04:18):

And talking about some of that. I’d love for you to talk about that.

Tim Redmond, Redmond Growth Consulting (04:21):

Yeah. I think one of the biggest things, and look, we’re working with contractors, we work with healthcare, urgent care centers, specialty docs, pain management, chiropractors, and there’s a whole bunch of those people in the same town, offering the same services. And so, what we’ve done is we’ve helped them develop what Seth Godin wrote, I’m sure you’ve read the book 20 years ago, it’s called the Purple Cow. It’s helping them set up a purple cow in their business.

Tim Redmond, Redmond Growth Consulting (04:56):

So, you’re driving by a farm and you pass some cows and they’re mooing along, they’re black and white and brown cows, some combination. But if there was a bright, shiny, purple cow in the middle of that and you were five years old when you saw it, you’d still be talking about it however old you are now, decades later. So, the purple cow is what is the unique thing that they use to stand out?

Tim Redmond, Redmond Growth Consulting (05:21):

You think, “Well, what does a plumber do?” I mean, they fix toilets. How do you make that unique? And so, we had one plumber, actually here in Tulsa, he drove up, we just started working together, he drove up in his van. And honest to God, Tom, he had this sign, his company name, then he had, “We wear belts.” I go, “Well, why do you do the, ‘We wear belts.’? What’s that?” Well, he said, “Plumbers are famous for showing their butt cracks.” And so, we built a purple cow around his, now get this, this is honest to God, a no butt crack guarantee. So, they had on their stuff where, “If you see our butt crack during our service, labor’s free.”

Tim Redmond, Redmond Growth Consulting (06:08):

So, honest to God, they would have, “You’re the no butt crack company, right?” “Yeah, we are.” And they’re laughing on the phone, it’s like, “We want you coming out.” And their phones got busier than they can handle. So, it’s really been a lot of fun. So, the first thing is really just, well, how unique are you? Why should people choose you versus somebody else? So, that’s the first thing that a lot of average or poor performing companies, they want to market to everybody.

Tim Redmond, Redmond Growth Consulting (06:35):

And I want to say, Tom, this may be paradoxical or ironic, but I believe that you can widen your reach by narrowing your focus. Widen your reach by narrowing your focus. So, don’t be all things to all people, be an expert in something and build your growth around that expertise. So, that’s part of that purple cow.

Tim Redmond, Redmond Growth Consulting (07:00):

Another thing here, to answer your question, is a lot of times, it’s just that very thing I just mentioned is we’re trying to market to everybody. “Well, who’s your market for?” “Well, I’ve got to narrow down specifically to any human being that’s still breathing.” Well, that’s too broad of a reach, right? So, it’s like narrowing your focus. I’m working with my son and he looks like a Greek statue, but he’s a fitness trainer and he’s going very specifically after accountants and finance people, young professionals. And he’s a finance major, he played football in college, but he was like finance major of the year. And so, he’s really smart guy and all that, but he’s going after the area that he was trained in and it’s a very specific niche that he’s going after.

Tim Redmond, Redmond Growth Consulting (07:57):

So, let’s not be afraid of nicheing down into something very specific and really identify, who are your clients specifically? And then, in one sentence or two sentences, how would you describe their pain? Because really, a good company, they’re going to have the three Ps. They’re going to identify the pain that they solve, so they’re looking for pain. Whenever you talk about somebody’s pain, they’re interested in talking about their pain, if they think that you’ve got the promise … You make a promise to make their pain go away, you make a promise to solve their problem.

Tim Redmond, Redmond Growth Consulting (08:37):

And then the third P is, you provide proof that you’ve done it. I mean, you look at our Google reviews and we’ve got almost 400 five-star Google reviews. These are from other contractors and doctors and manufacturing companies. And basically, we’ve got over 1,000 companies, really closer to 2,000 companies that we’ve actually helped one-on-one with our coaching service, my coaching team.

Tim Redmond, Redmond Growth Consulting (09:01):

And so, you’ve got to make sure you’ve got other people that are going to talk about you. And I use a proverb from the Bible, the Book of Proverbs in the Bible, in one place it says, “Don’t praise yourself, let others do it for you.” And so, we want to get everybody and their pet dog bragging about how awesome it is to do business with the Big Sky Franchise Team. Man, you got this ungodly percentage of people that have no idea the worth of their company and 96% of the people want to retire from their business because they don’t know the value of their business. So, I mean, I heard your purple cow, I heard your narrow focus, man. Boom, A+ plus. So, that’s what we want companies to do and that’s what I think will really help them out.

Tim Redmond, Redmond Growth Consulting (09:56):

I mean, I can spend all day talking about this. I mean, that’s what we do, is we identify the squeaky wheel, we make it run smooth. Does that answer your question though?

Tom DuFore, Big Sky Franchise Team (10:06):

It does, yeah. And you were just mentioning, you help identify that squeaky wheel and make it not squeaky and help fix that problem there. And before we went live on the air, you were actually talking about a free offer you were going to offer to the listeners in. So, I’d love for you to talk about that here real quick.

Tim Redmond, Redmond Growth Consulting (10:24):

Okay. Yeah. Well, what we do, Tom, is we have this process that once we identify a lead from a referral or an ad, or however they came in our SEO, we want to qualify them to say, “Hey, are you the kind of client we’re looking for? We don’t want to waste our time with you and we don’t want to waste your time.” And so, once we identify them as somebody that could work, then we provide what we call a growth plan. Now, we charge $2,500 for that growth plan, because we bring them through an analysis of their business. We identify their capacity versus where they’re at, which is huge. And then, we find out what their three year plan is.

Tim Redmond, Redmond Growth Consulting (11:07):

And based on those things, we will actually provide concrete action items, at least eight or 10 of them, sometimes 15 of them, where they can do on their own, or we’re a do-it-for-you coaching company, so we’re going to give you the blueprint, then we’ll do 99% of the work to implement it. But we’re going to identify these eight to 10 concrete action items, and if they’ll do that, that alone will add at least $100,000 profit to the business in the next 12 years. They get a huge … You know what I mean? What does that make it? About a 40 times return on their money.

Tim Redmond, Redmond Growth Consulting (11:50):

But if they’ll talk about how much they love Tom and how much they love the Big Sky Franchise Team, we’ll waive that fee, it’s free of charge. So, just email me, tim@redmondgrowth, or call us, or get ahold of us, redmondgrowth.com. I don’t know whether you have a show note, you can put all that in there, but if they’ll do that and they’ll say, “Hey, we love Tom, we love Big Sky, and we want you to waive that $2,500 for the growth plan.” We’ll bring it through. And it’s got to be an actual business that’s in operation, not something that is in the back of their mind, that they’ve never really run a business before.

Tim Redmond, Redmond Growth Consulting (12:29):

We help businesses already in existence, we help them 10X and we help them get the monkey off their back. We like to set the captive free, and the captive is the business owner that’s been made a slave of their business, and we create massive freedom for them. So, it’s a lot of fun. They will love the process, even if they don’t like me. Okay?

Tom DuFore, Big Sky Franchise Team (12:53):

Well, this is great. Well, one of the things you said, you have a saying that’s, “Casualness creates casualties.”

Tim Redmond, Redmond Growth Consulting (13:00):

Ah. Okay. Where’d you find that out? That’s awesome. I can’t believe you found that out. That’s one of my favorite sayings. Okay, go ahead.

Tom DuFore, Big Sky Franchise Team (13:08):

Yeah. So, I read that when I was prepping for our interview and I thought, we’ve got to have Tim talk about that. That’s a great saying, concise. I love the alliteration, the Cs, it’s beautiful in every aspect. So, talk about that.

Tim Redmond, Redmond Growth Consulting (13:24):

Casualness causes casualties. So, that’s really what the growth plan is, it’s a veiled casualness audit. So, we’re identifying as many things in their business that they may be doing the right things, but to do it casual is almost worse than not doing it. Because then you get convinced, “Oh, this doesn’t work.” Well, when you’re doing things in a half-arsed way, that require a full-arsed effort here, you’re going to get these mediocre results. Right? So, we have identified that.

Tim Redmond, Redmond Growth Consulting (14:05):

And usually, the biggest waste of people’s money is in the marketing, either they’re afraid to spend any money at all in the marketing, because they’ve lost a bunch of money, or they’re just following after everybody, every Tom, Dick and Harry, not this Tom, but other Toms out there, I just made a mistake here. You can erase that from the podcast.

Tim Redmond, Redmond Growth Consulting (14:26):

But anyways, we’re going after just trying to get our marketing. Man, we got the right answer, but nobody’s asking us the question. Well, we get that lined up. A lot of times, people don’t know how to ask for a sale, they’re horrible salespeople. And if you’re doing 70% of the talking and the client’s having to do less than 30%, just needs to be reverse of that, of a good salesman, is they’re consultative, they’re trying to, “What’s your needs? We’ll give you a big promise to make your pain go away and I’ll provide you proof that we’ve already done it specifically for that problem you’re talking about.” Boom. So, we help identify that casualness. A lot of times, there’s a casualness in the hiring. If you don’t get the right people on your team, you’re sunk. The main way you build wealth is you build a team. End of story.

Tom DuFore, Big Sky Franchise Team (15:33):

Yeah. This was perfect. We didn’t even prep this before the show, but one of my questions was talking about teamwork and the difference between high performing teams and mediocre teams, and what is that difference?

Tim Redmond, Redmond Growth Consulting (15:50):

What I say that’s missing from mediocre performing teams that creates a lot of casualties really … We define a casualty as something falling far short of your goal. And what a lot of these teams miss is the word respect. And I define respect, Tom, let me just say this, we usually look at respect as something, we demand that that person respect us. No, respect is not something that you demand. Respect is not something that other people give you. Respect is something that you give to other people. Respect is valuing the differences without having to agree. It’s not just tolerating, but it’s actually celebrating that difference. Okay?

Tim Redmond, Redmond Growth Consulting (16:55):

So, I’ve been married for 33 years. All right? And my wife and I, we’re very similar in a lot of ways, but we just think like we’re on different planets, one guy said, Mars and Venus. And so, the way I respect her, I have not respected her with some of the investments that we’ve made and we’ve lost in today’s dollars, well over $2 million. My headstrong, “You don’t know what you’re doing, honey. What do you mean you don’t have a good feeling about this? That’s not logical.” And so, I didn’t respect those differences. I didn’t value the differences. I judged it. I tolerated it. I let it irritate me rather than celebrating it. And it’s like a one plus one equals 11, not two, and that’s what we’re talking about, is just really tapping into the greatness.

Tim Redmond, Redmond Growth Consulting (17:50):

In my team, I don’t have a huge team here, but I’ve got six coaches and some salespeople, and we got a backend that does SEO, and good number of people. And we ask this question a lot, “What stupid thing are we doing, that we need to stop today?” And we try to create an environment where if they speak up, they don’t feel like they’re going to get fired, because usually, I’m the one mentioned as the one doing the stupid thing. Or, “What’s stupid thing aren’t we doing, the stupid that we’re not doing, that we need to start doing today?” And so, that’s the kind of stuff where you really are going to pull a lot more out of your people when you respect them. Does that make sense?

Tom DuFore, Big Sky Franchise Team (18:38):

It does. Yeah. Yeah. That’s brilliant. Yeah. Thank you for sharing that.

Tim Redmond, Redmond Growth Consulting (18:43):

Simple thought, but harder to apply.

Tom DuFore, Big Sky Franchise Team (18:46):

Yeah. Even asking those questions, “What are we doing, that if someone else were to look at this, were to think, ‘What is wrong with you?'” Right?

Tim Redmond, Redmond Growth Consulting (18:58):

Yes. Yes.

Tom DuFore, Big Sky Franchise Team (18:58):

I mean, “What is wrong with you? You’re really doing that?” And then from the other side, “What should we be doing that someone would look at us and say, ‘I can’t believe you’re not doing…'” Fill in the blank. I think those are brilliant questions, brilliant takeaways to be talking about and sharing that immediate impact, for any business leader that will end up listening in to this.

Tim Redmond, Redmond Growth Consulting (19:23):

And watch yourself from going on the defensive, because if you get real defensive, what you’re doing is you’re just saying, “Listen, I asked for your feedback, but I really don’t want you to be honest with me.” I mean, I remember working with some guy that he had one of the leading productivity experience-based learning programs out there, and they’re just one of the biggest out there in the country. And he said, “Hey, listen, I want you to coach me. I want you to basically follow me around.” I said, “What’s your biggest problem?” “Well, nobody’s being creative in my organization.”

Tim Redmond, Redmond Growth Consulting (20:01):

And then, so I’ve watched him. And then after a day-and-a-half, we had lunch and I said, “Well, do you want me to give you feedback that’s honest, or you want me to pull off the gloves or you want me to put some velvet on?” He goes, “Ah, pull off your gloves, give it to me straight.” And so, I gave it to him straight and I said, “You are not interested in getting feedback from anybody. Your organization lacks creativity, because every time they’re creative, you shut it down.” He goes, “I don’t see it. I don’t see it. I don’t agree with you.”

Tim Redmond, Redmond Growth Consulting (20:30):

And then I listed 28 items, honest to God, Tom, I listed 28 items of the time of the day and who he was talking to and what he asked, and then how he shut them down 28 times in a day-and-a-half. And it went just boom, his head exploded. And of all the CEOs I’ve ever worked with, he made an immediate change that just his staff immediately felt and it was pretty amazing. So, you’ve got to be open. If you want to bring the greatness out in your people, you have to be open to a different perspective on something you may be convinced is like, “Well, this is the only way to look at it.” It’s called the power of an expanded perspective, and the ingredient to make that happen is respect.

Tom DuFore, Big Sky Franchise Team (21:24):

Yeah. Yeah. Thank you for sharing that. That’s a great story by the way, that you shared there. Well, Tim, what I’d love to do at this point is make a transition and we ask every guest before they go, the same four questions.

Tim Redmond, Redmond Growth Consulting (21:39):

Okay.

Tom DuFore, Big Sky Franchise Team (21:39):

And so question one is, have you had a missed or two in your career and something you’ve learned from it?

Tim Redmond, Redmond Growth Consulting (21:45):

Yeah. A missed or two. I would say let’s put about four zeros on the end of that. I coach as much out of need as I do mastery. So, one of the huge misses in my life, honest to God, because we built it into a formal part of our … We apply all of our own coaching to our own business, our financial accountability, everything we do, we follow it ourselves. One of the biggest misses I made in my career is when I got out on my own, I did not create a sales process, a deliberate, intentional sales process.

Tim Redmond, Redmond Growth Consulting (22:25):

Our sales process has four steps and we do things on each part of the pipeline to stimulate that part of the pipeline. And so many of my clients, they go into this feast or famine, they got work and they’re boom, they’re pounding on it, they’re working away on it. And they’re just, “No, I don’t have time for my pipeline. I’m just too busy.” They get done with the work and then they look at their pipeline and it’s skinny, it’s starving. It’s like, there’s nothing going on. And so, to set up a deliberate process where I worked on each of the four phases of my pipeline, to make sure each of those phases was filled up with opportunity, huge miss.

Tom DuFore, Big Sky Franchise Team (23:14):

Yeah. Thank you for sharing that. And let’s look at the opposite end of that. How about a make or two that you could share? I saw your bio beforehand and what you’ve shared. I mean, you have a tremendous track record of success. So, are there some highlights you’d like to share?

Tim Redmond, Redmond Growth Consulting (23:31):

Yeah, I think one of the most important ways of building a business is you’ve got to have the right people and equally is selecting the right people. And it’s like, you hire for attitude and you train for skill. So, don’t just look at a resume. As a matter of fact, our hiring process, we look at the resume as the very last thing that we look at before we offer somebody a job. We cut down people’s time by 75% with our hiring system.

Tim Redmond, Redmond Growth Consulting (24:10):

And so, building a team and getting the right people on board is half that equation. The other half of the equation is being deliberate with pouring into them, actually setting up structures in your business where you’re training them as you go. So, I remember hiring my son, I got three sons and a daughter, and I hired my number two son to work in the business with me. And I just made sure that he followed me around, he could hear me in the sales process, he could hear me in the coaching processes, and that was the training.

Tim Redmond, Redmond Growth Consulting (24:50):

And I spent a lot of time just pouring into him on breaking down certain coaching calls that he had. And so, we get so busy as entrepreneurs, we’re just running with our hair on fire, trying to make it to the end of the week before we die and burn up. The big thing that I’ve done really well is picking good people to come on board and pouring into them, to make sure they can succeed in what we need them to succeed in.

Tom DuFore, Big Sky Franchise Team (25:18):

Yeah. Yeah. Wow. Well, let’s talk about a multiplier that you’ve used. The name of the show is Multiply Your Success and we always get just a great variety of responses, but have you used a multiplier in growing yourself personally, the business professionally, that you’d like to share?

Tim Redmond, Redmond Growth Consulting (25:35):

Yeah, maybe a couple things and I’ll be fairly quickly here, Tom. One is having a morning routine where I invest in myself and if I don’t keep filling myself up, because some days I’m just emptied, and if you start the day like you were the night before, you start on empty, man, people are going to run into all kinds of reactions. You’ll look back on the end of the day and you go, “Gosh, that was the worst version of myself ever.”

Tim Redmond, Redmond Growth Consulting (26:08):

So, if I want the best version of myself to show up, I have a morning routine. I go to the Bible every day, because that’s the source of wisdom for me and my faith and grounds me on something that’s a lot wiser than me. I pore into a book or two that I’m reading, and so I’m filling myself up. I have a mantra that I speak to myself. It’s speaking to myself about my life and my values and my goals and where my company’s going and where my marriage is. And I mean, I get myself charged up.

Tim Redmond, Redmond Growth Consulting (26:48):

I mean, I spend a lot of the day talking down on myself, getting onto myself. Tell me that you’ve done that at least once or twice, Tom, don’t don’t make me feel like I’m out here-

Tom DuFore, Big Sky Franchise Team (26:59):

Of course.

Tim Redmond, Redmond Growth Consulting (27:01):

Like I’m confessing to my priest here, all my issues. But I like to say this, that if you had a friend that spoke to you the way you speak to yourself, would they still be your friend? And so it’s like, stop making a case against yourself, just build yourself up, because it’s from that abundance that you’re going to respond to the world around you. And I want the best version of myself to show up. So, that’s a big thing that multiplies me.

Tim Redmond, Redmond Growth Consulting (27:34):

And then, I don’t think about how I’m going to … But I think really big and I get really obsessed with what it is I want, I give myself freedom. I’m 61, and at 60 years of age I bought my very first brand new car for myself. Why? Because I’m an accountant. I don’t think, “Well, why would you drive off and leave $20,000 on the car lot, here with depreciation.” But no, I bought a new Tesla, so it’s actually worth more than when I bought it, but I got it with all the extras and all that kind of stuff. So, it’s good to invest in yourself, to build yourself up, to feel like you’re worthy of the investment. It’s from that abundance, you’re able to respond to other people and really get after it.

Tom DuFore, Big Sky Franchise Team (28:31):

Yeah. Thank you. And the final question we like to ask every guest is, what does success mean to you?

Tim Redmond, Redmond Growth Consulting (28:38):

Yeah, I think the lowest form of wealth is money. It’s not a bad form of wealth, it’s just, there’s nothing created on that. It’s just the means of transfer. The highest form of wealth, I believe, is in relationships and creating value in those relationships. And so success to me is having really successful relationships, starting first with my wife. And even though we’re very different, I’m thinking, “I said this, but she took that.” What? I’m a clueless male. Okay? So, you ladies there you’re shaking your heads, “Yes, I’m married to a clueless male too.”

Tim Redmond, Redmond Growth Consulting (29:22):

So, just really making sure those relationships are rich. I’m a get it done kind of guy and I think function and getting stuff done before I think of relationships. So, my wife is slowing me down, say, “Hey, hi, hi. Before you get into business, hey, how you doing?” So, I’m actually learning to do that better. And I think success too, to me, is I’m working towards building the business that can run without me working in it all the time. I love work. I have a 25 year plan that I’m pursuing until I’m 85, and then when I’m 85, I anticipate getting another 25 year plan then. I just always want to have something to work towards, yet I don’t want the businesses I build to be reliant on me. And that’s what I help business owners do, but I’ve got to apply it to myself.

Tom DuFore, Big Sky Franchise Team (30:20):

Well, thank you for sharing that. And as we draw this to a close here, is there anything you were maybe hoping to share, that you haven’t had a chance to get across yet?

Tim Redmond, Redmond Growth Consulting (30:28):

See, well, here’s what comes to mind here real quick is, there are some people that want to just think and think and think and think about doing it. And I would say, dream big and act boldly, get off your bum and do the thing you’ve been putting off waiting for things to be perfect. Do it imperfectly and what you learn from the motion is worth more than what you mess up by not having it perfect. So, get off your blessed assurance and get busy on that one thing you know you want to work on, get working on it.

Tom DuFore, Big Sky Franchise Team (31:10):

Tim, thank you so much again for a great interview. And let’s go ahead and jump into today’s three key takeaways. So, takeaway number one is when Tim talked about the three things your business needs to be talking about and they were three Ps. It was pain. What is the pain that your customer faces? Number two was promise. What is the promise you make to your customer? And number three was proof, and what is the proof you have to validate or verify to your customer or prospective customer, that you can do what you promise to do.

Tom DuFore, Big Sky Franchise Team (31:51):

Takeaway number two is when Tim asked two great questions, question number one, “What are you doing today in your business that you should stop?” And having you and your team ask that question. And then number two, “What aren’t you doing today, that you should be doing?” And ask that to your team and listen and see what they say.

Tom DuFore, Big Sky Franchise Team (32:16):

And then takeaway number three is the title of our episode today and the focus on our subject for the intro and it’s that, “Casualness creates casualties.” I thought that was an excellent quote, insane. And he described casualness as doing something halfway and doing it halfway creates mediocre results for your business. And that casualty that occurs from that, is not hitting your goal. It’s not accomplishing what you have set out to do. And Tim mentioned that you’re actually probably better off just not doing it. If you’re going to be casual with it, don’t do it at all. So, don’t do this halfway. I thought that was an excellent takeaway, especially as we talked at the opening of the episode, that the summer is upon us and it’s a very easy thing to get casual at this time of year. So, let’s serve this as a reminder to not get casual or to just cut it out.

Tom DuFore, Big Sky Franchise Team (33:21):

And now it’s time for today’s win-win. So, today’s win-win from the episode comes when Tim talked about the power of the expanded perspective and that it starts with respect, not tolerance, but mutual respect with your team. And Tim quoted this, he said, during our interview, I wrote this down and he said, “If you want to bring out the greatness of your people, you have to be open to a different perspective.” And I love that quote. Our overarching purpose statement for our company is to inspire and foster greatness. And so certainly when I heard the word greatness, it really stuck out to me, but I think there’s a lot of truth in that. So remember, celebrate those differences within your team, don’t tolerate it. It’s a mutual respect. So, be sincere and genuine as you’re pursuing to expand your perspective as the leader of your organization.

Tom DuFore, Big Sky Franchise Team (34:31):

And that’s the episode today, folks. Please make sure you subscribe to the podcast and give us a review. And remember, if you or anyone you know might be ready to franchise their business or take their franchise company to the next level, please connect with us at bigskyfranchiseteam.com. Thanks for tuning in and we look forward to having you back next week.

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