Franchise Sales & Marketing Trends | January 2026 Breakdown

This week on the Franchise Your Business webinar series, we are joined by Glenn Livingston, Ph.D., founder of Defeat Your Cravings, LLC, and former CEO of a multi-million-dollar consulting firm serving Fortune 500 clients.

His work has been featured in major media outlets, including The New York Times, The LA Times, and on ABC and CBS Radio. In this session, Dr. Livingston shares insights from decades of research on overeating and binge behavior, including a self-funded study with more than 40,000 participants.

He explores why entrepreneurs often struggle with cravings, how weight-loss injections fit into long-term habit change, and practical tools to break craving cycles.

If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at 855-824-4759.