Dr. Tom DuFore recently contributed to FranchiseWire with a look at one of the challenges franchise leaders face as they grow: how to scale without losing the culture and values that made the business successful in the first place.
Drawing from Virtuous Business: A Model Approach, Tom introduces the Virtuous Business Model and explains why leadership, organizational values, purpose, and financial strength must work together as a franchise expands. Because franchising is built on replication, the systems being replicated need to carry more than operational processes. They also need to reinforce the principles and culture behind the brand.
For franchisors and franchisees navigating growth, the article offers a framework for thinking intentionally about what they want to preserve as they scale.
