Like Independence Day, President’s Day is an excellent way for Americans to show their patriotism and love of country. Celebrated on the third Monday of every February, it’s a way of recognizing George Washington and Abraham Lincoln’s birthdays since they both fall during this month. In recent years, it has become more of a way to celebrate all the presidents that have served the U.S. over the years.
Even though it normally isn’t considered a major holiday, it is Federally-recognized with many people having the day off, including school children. Because of its low profile, it may be overlooked by most businesses. However, it can be a great way to boost sales and attract new customers to your franchise business.
Celebrate with Red, White, and Blue Promotions
If your franchise business is food-related, then promoting colorful dishes should make for a simple celebration. You could feature salads, sides, or desserts that highlight foods like blueberries or strawberries, colorful pasta, or foods that can be prepared to look like the American flag. Cherries also offer a great option given the correlation to Washington famously chopping down a cherry tree.
Decorating your business with flags can also help promote the patriotism of the day and get people to take notice of something special going on at your franchise business. Try decorating storefronts and window displays with pictures of presidents or flags along with any details of a promotion your offering. For additional fun, you can hold beard contests in recognition of Lincoln or president look-a-like contests either in person or online. Your current customers as well as prospective ones will be attracted to the fun and will be more likely to remember you as they seek out the types of products or services your business offers.
Attract Those Customers Who Have the Day Off
If you have a retail-oriented franchise business, you’ll probably be open on President’s Day. However, quite a few people who work at banks, government offices, and schools are off for the day. And they are probably desperately in search of something to do to keep the kids from being bored.
Why not hold special events for families or kids? You can do a coloring contest that features either Washington, Lincoln or other U.S. Presidents. You can also celebrate with a party for people that visit your franchise business with patriotic decorations or red, white, and blue cupcakes.
Another way to attract people who are looking for something to do on their day off is to offer a flash sale. You can easily promote this on social media for foot traffic to your stores or online shop. This is an incredible way not only to boost sales, but you can also use this opportunity to get rid of any lingering inventory left over from your holiday promotions. If necessary, you may even want to promote sales throughout the week to help attract more customers while clearing out your stock room.
Need Help with Organizing Promotions Year-Round?
Are you looking for more promotional ideas that you can utilize throughout the year? At Big Sky Franchise Team, we offer a wide variety of services exclusively geared towards helping franchise businesses succeed.
In addition to general franchise business consultations, we also provide marketing plans, content creation, sales training, and much more. Contact us today or call us at 855-824-4759 to get started and set up your free consultation.